Privacy policy

Privacy Policy

Last Updated: 11 August 2026

This Privacy Policy explains how Maison Avelon (“we”, “us”, “our”) collects, uses, shares and protects personal information when you visit www.maisonavelon.com, place an order or otherwise interact with our Services.

Maison Avelon operates its online store using Shopify.

1. Data Controller

The online store trading as Maison Avelon, registered under Chamber of Commerce (KvK) Number 96603585, is responsible for the personal data it processes as controller where applicable.

Business Address:

Van Manenerf 14
3907 MA Veenendaal
Utrecht
Netherlands

Email: support@maisonavelon.com

Different service providers, including Shopify and payment providers, may act as processors or independent controllers depending on the particular processing activity.

2. Information We Collect

We may collect personal information including:

Information You Provide

  • Name

  • Email address

  • Telephone number

  • Billing address

  • Shipping address

  • Account information

  • Order information

  • Purchase history

  • Return and refund information

  • Customer-service communications

  • Marketing preferences

Payment information is processed through authorised payment providers. Maison Avelon does not store complete payment card numbers.

Information Collected Automatically

We may automatically receive information including:

  • IP address

  • Browser and device information

  • Operating system

  • Pages visited

  • Products viewed

  • Website interactions

  • Cart activity

  • Checkout activity

  • Referring source

  • Approximate location

  • Cookies and similar identifiers

Information From Third Parties

We may receive information from providers including:

  • Shopify

  • Payment providers

  • Shipping and logistics providers

  • Customer-service platforms

  • Fraud-prevention providers

  • Analytics services

  • Google

  • Meta

  • Marketing and advertising services

3. Why We Use Your Information

We may process personal information to:

Fulfil Orders

  • Process transactions

  • Confirm purchases

  • Arrange fulfilment

  • Deliver products

  • Provide tracking

  • Process returns and refunds

Customer Support

  • Respond to enquiries

  • Resolve complaints

  • Investigate delivery issues

  • Process returns and exchanges

Website Operation and Improvement

  • Operate our website

  • Maintain accounts and checkout

  • Analyse performance

  • Improve our products and Services

  • Understand website usage

Security and Fraud Prevention

  • Verify payments

  • Detect suspicious transactions

  • Protect customer accounts

  • Prevent misuse of our website

Marketing

Where permitted by law, we may:

  • Send marketing emails

  • Provide offers and promotions

  • Measure advertising performance

  • Create marketing audiences

  • Show relevant advertisements

You can unsubscribe from marketing emails at any time.

4. Legal Bases

Depending on the processing activity and applicable law, we may rely on:

  • Performance of a contract

  • Compliance with legal obligations

  • Legitimate interests

  • Consent

Where electronic marketing or non-essential cookies require consent, we will seek consent where applicable.

UK data-protection guidance requires organisations to identify an appropriate lawful basis for processing and provides individuals with rights including objection to certain processing.

5. How We Share Personal Information

We may share information where necessary with:

  • Shopify

  • Payment processors

  • Banks and card networks

  • Fulfilment providers

  • Shipping carriers

  • Customer-service providers

  • IT providers

  • Analytics providers

  • Advertising providers

  • Fraud-prevention providers

  • Professional advisers

  • Authorities where legally required

We do not sell personal information in the ordinary meaning of selling data for money.

6. Shopify

Shopify provides the e-commerce infrastructure used to operate our website and may process customer information in connection with its services.

Shopify's own privacy terms may also apply to processing it performs independently.

7. Advertising

Where legally permitted and subject to applicable consent requirements, we may use services including:

  • Google Ads

  • Meta advertising services

Information used for advertising may include cookies, pseudonymised identifiers, browsing information and purchasing activity.

You may be able to control personalised advertising through your browser, cookie settings and relevant advertising-platform settings.

8. Cookies

We use cookies and similar technologies to:

  • Operate essential website functions

  • Maintain checkout and account sessions

  • Remember preferences

  • Analyse website performance

  • Measure advertising

  • Support remarketing and personalisation

Where consent is required for non-essential cookies, we will use an appropriate consent mechanism.

ICO guidance states that cookie consent, where required, must be freely given, specific, informed and involve clear positive action.

9. Data Security

We use reasonable technical and organisational safeguards designed to protect personal information from unauthorised access, loss, misuse, alteration or disclosure.

No internet transmission or storage system can be guaranteed to be completely secure.

10. Data Retention

Personal information is retained only for as long as reasonably required for purposes including:

  • Completing transactions

  • Customer support

  • Legal compliance

  • Tax and accounting records

  • Fraud prevention

  • Dispute resolution

Retention periods may differ depending on the type of information and applicable legal requirements.

11. International Transfers

Some service providers may process personal information outside the Netherlands, European Economic Area or United Kingdom.

Where required, appropriate legal safeguards may be used for international data transfers, including adequacy arrangements or approved contractual safeguards.

The ICO recognises mechanisms including the UK International Data Transfer Agreement and relevant contractual safeguards for restricted transfers.

12. Your Privacy Rights

Depending on applicable law, you may have rights including:

  • Accessing your personal information

  • Correcting inaccurate information

  • Requesting deletion

  • Restricting certain processing

  • Objecting to certain processing

  • Data portability

  • Withdrawing consent

  • Objecting to direct marketing

To submit a privacy request, email:

support@maisonavelon.com

We may ask for reasonable identity verification before fulfilling a request.

13. Marketing Preferences

You can opt out of marketing emails at any time by:

Opting out of marketing does not prevent us from sending essential transactional communications relating to your orders.

14. Children

Our Services are intended for adults able to enter into legally binding purchase agreements.

We do not knowingly seek to collect unnecessary personal information from children.

If you believe a child has provided personal information improperly, contact us so we can investigate.

15. Third-Party Links

Our website may contain links to external websites.

Maison Avelon is not responsible for the privacy or security practices of third-party websites.

Please review the relevant third-party privacy policy before providing personal information.

16. Changes to This Privacy Policy

We may update this Privacy Policy to reflect changes to our Services, processing activities, providers or legal requirements.

The current revision date appears at the top of this page.

17. Contact Information

For privacy requests or questions:

Maison Avelon

Email: support@maisonavelon.com
Phone: +44 7737 141295

Van Manenerf 14
3907 MA Veenendaal
Utrecht
Netherlands

Chamber of Commerce (KvK) Number: 96603585

Customer Service Hours — UK Time:

Monday–Friday: 9:00 AM–7:00 PM
Saturday–Sunday: 10:00 AM–4:00 PM

We aim to respond within 24 hours on business days.